about
This website is the personal homepage and serves as a central information hub about axelhoehnke
Axel Hoehnke is a graduated economist and marketeer with many years professional and leadership experience, national and international market know-how in the areas FMCG / food trade (Mars), Digital Media (Bertelsmann, Premiere, Thomson Multimedia) and Mobile Industry (Helsinki TeleCom, elisa).
Axel is VP Strategy at smaato Inc. and Co Founder and Chapter Rep of mobile monday Hamburg. In 2011 MoMo is the largest mobile community worldwide and connects innovators and influencers in more than 60 countries fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices from global markets.
Axel is focussing on the development and execution of Go To Market Strategies for mobile and advertising technology leaders like smaato.com, ImproveDigital / pubmatic and atlas solutions. (also known as Microsoft Publisher Suite). Find details here: Presentation for Microsoft – or – Article @ Yield Management and Mobile Industry.
• enabling tech companies to leverage their business into new territories or verticals.
• having been a trusted advisor, supplier, partner and customer at various Companies.
• having a precise understanding of the needs and imperatives for interactive services.
click here for the commercial track record (zur deutschen Version)