The happy path is the ideal customer journey. It´s the best possible, most convenient journey that one lead should take to end exactly at the point you want him to end in the journey of experiencing your service. 

To make the process of mapping customer journeys for B2B marketing services less painful and frustrating we use the UX template platform, that has been tailored in such a way that you can start mapping right away. 

This basic set of touchpoints we included will most likely make it for you for the first time as it’s based on many years of experience in UX and multiple studies and workshops we conducted. 

What´s Next?

Sources

Customer Journey Map in B2B Projects: http://www.slideshare.net/SDDMilan/customer-journey-map-in-b2b-projects

6 Critical Improvements To CX in Banking: 
http://www.forbes.com/sites/blakemorgan/2016/05/03/6-critical-improvements-to-bankings-customer-expe…

4 Ways Financial Marketers Can Improve the CX: 
https://thefinancialbrand.com/53675/digital-marketing-banking-experience/

Rethinking CX in retail banking: 
https://www.visioncritical.com/customer-experience-in-retail-banking/

7 ways banks can transform CX:
http://www.eptica.com/blog/7-ways-banks-can-transform-customer-experience-1

UX Design Trends for Banking:
https://thefinancialbrand.com/62677/user-experience-ux-design-trends-banking/