The new Telefonica Deutschland, resulting from the merger of O2 and the E-Plus Group, has become the leading mobile operator in the country with over 43 million mobile accesses. Telefonica Deutschland offers its German private and business customers post-paid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS, UMTS and LTE technologies. The company operates a successful multi-brand strategy: in addition to the familiar brands O2 Open in a new window and BASE Open in a new window, Telefónica Deutschland also maintains numerous secondary and partner brands, including blau.de
Role: External Service Provider – PoS Intelligence
We tailored a dedicated research plan and orchestrated the service community. The community did display audits, product availability checks, promotional compliance, and competitor activity in 700+ stores. This included professional fraud detection, GPS data checks, timestamps, geofencing, and image metadata extraction.
Monitoring and project tracking for distributed companies