Developing personas means collecting information that will help you paint a picture of who your target customers, influencers, partners really are.
Target Market Sizing is necessary for business and marketing planning, and budgeting for all startups, especially when seeking third-party financing.
Market research provides you with an overview of the industry, market size, opportunity, and customers with respect to your product. It gives you information on customer...
The value calculator of hiring a local go-to-market specialist who combines analytical expertise, understands business models and knows how to implement operational processes.
People, as well as organizations, don´t like to change the way how and with whom they do business. Especially, they hate to deal with foreigners under new terms and...
Before you market your services in Germany. A product that sells well in your home country may not necessarily have the same appeal elsewhere.
Mapping customer journeys is key in BB2 sales and in B2C sales. The happy path is the ideal buyer journey.