Axel Hoehnke -
Curriculum Vitae

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  • Interim management, board & advisory positions
  • Go-to-market strategies for North America, Europe, and Asia
  • Understanding innovative technologies and helping product definition
  • Hiring leadership talent and building product marketing & engineering teams

I have served tech firms from Israel, US and Scandinavia for 20+ years. My sector focus is on ad tech, mobile & connected services.

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Axel is Managing Partner with Sembassy. He has held management positions with Atlas, Microsoft, Elisa Group, Smaato and global brands like Mars, Bertelsmann, and Thomson.

Axel has counselled businesses from Israel, UK, US, and Scandinavia, enabling them to identify opportunities through the explosive growth of mobile phones and mobile services

Axel´s sector expertise is Digital Platforms, especially Mobile & Connected Services in Advertising, Finance and Retail. He has been in this industry since 1999 and working with targeting specialists since 2002. As co-founder of the MobileMonday network, he has co-hosted or attended 100+ events as a speaker.

2015/6 - RadioOpt - Managing Director, Strategy & Company Sale

2008-15 - MobileMonday Germany - Co-Founder & Board Member

2012-15 - XING - Industry Ambassador - Mobile & Telecommunications

2014 - Yapital - Interim CPO - Teams in Hamburg, Kiev and Luxemburg

2011/2 - Smaato - VP Strategy & New Business - APAC, Americas, and EMEA

2010/11 - Hiogi, Service Community - Interim CEO, Repositioning, Company Sale

2008/09 - Microsoft, Publisher Suite: AtlasSolutions, Rapt (Yield Management), Screen Tonic (Mobile Advertising) Vibe (Behavioral Targeting) and Massive (In-Game Advertising) technology

2007/08 - Spin3 - Mobile Gaming / Gambling, Go-to-market strategy, Germany

2002/07 - DigitalEnvoy, IP Intelligence, Go-to-market strategy and execution DACH

2000/01 - Elisa Group. Finland’s largest Telco and City-Carrier investor in Germany. Head of Electronic and Mobile-Business Unit Elisa Germany

1998/99 - THOMSON, Sales Director Capital Chains, Consumer Electronics, THOMSON, Saba, and Telefunken

1994-98 - Premiere / SkyTV

1992-94 - Mars Masterfoods

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